Dan Thomas, Senior Vice President, Branded Entertainment, Sony Pictures Television for Crackle

Dan Thomas has been named as senior vice president, branded entertainment, for Sony Pictures Television (SPT), it was announced today by Amy Carney, president, advertiser sales, SPT, to whom he reports.

In this role, Thomas will work directly with clients and agencies to identify compatible brands to bring new digital projects to Crackle.com, the studio’s premium video website. Additionally, Thomas will be developing product integrations for traditional television series including first-run properties like Dr. Oz.

“With Crackle gaining momentum, there is more opportunity to involve brands earlier in the process,” said Carney. “Dan's experience in new business and in creating unique opportunities for his clients will bring a great new advantage to our team.”

Before joining SPT, Thomas served as senior vice president, sales development & marketing, for Univision Communications where he generated incremental advertising revenue across UCI media properties and developed more than 60 new business relationships during his tenure. Prior to that, Thomas was vice president sales development and new media at Lifetime Television.

Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication and digital distribution. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all electronically delivered platforms, including the internet and mobile and manages the studio’s video website, Crackle. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses in the United States, for Sony Music Entertainment and for the Tennis Channel, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.